IWSR data shows US tequila volumes have flattened, yet the ultra-premium tier grew 7% last year and is on track to reach about a fifth of US volume by 2030. Growth is also surging abroad, in India, Nigeria, Colombia and Japan.
When people buy fewer, better bottles, they want to know what they are buying: the agave, the producer, the NOM. That is exactly what MezcalSearch was built for.
Discovery, not volume, is the next chapter for agave spirits.