G4 Tequila, part of the PKGD Group portfolio, is still growing fast. According to Shanken News Daily, the brand nearly doubled to 87,000 nine-liter cases in 2025, then added another 55% in volume through September 2026. Its points of distribution are up 43% this year, dollar sales per point are up 7.7%, and the 80-proof Reposado has nearly doubled its dollar sales in NIQ channels. G4 is made by Felipe Camarena at El Pandillo Distillery in Jalisco and sells in the $40 and up segment.
The rest of the PKGD lineup is moving too. Paloma Mezcal is up 44% to 5,000 cases this year, El Viejito Tequila grew 500% to 1,000 cases, and El Acabo Raicilla rose 377% to 500 cases. The group has also rolled out Tequila Arriesgado from fourth-generation tequilero Roberto Real, with a Blanco at $70 and a Reposado at $80.
What I take from this is that tequila is not one market anymore. Several of the biggest tequila labels have had a hard stretch in the US, but a producer-led brand with a known distiller and a clear process is gaining shelf space and selling more per shelf. Buyers are paying attention to who makes the bottle and how.
That is the bet behind MezcalSearch. When people look past the familiar labels, they need a simple way to find the distillery, the producer and the style behind a tequila, mezcal or raicilla. The small numbers on El Acabo and El Viejito matter to me as much as G4's case count. They show curious drinkers are willing to try agave spirits they have never heard of, if someone helps them find them.